Aamir Khan’s Sitaare Zameen Par was expected to open big—industry estimates ranged around ₹18–20 crore. But early numbers suggest the film may not even cross ₹10 crore on Day 1, falling far short of expectations.
Aamir’s return after three years added to the hype, but the audience response has been muted. Pre-pandemic, his socially driven films often found strong openings. Now, with changing habits and the rise of OTT, such content no longer pulls masses to theatres.
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The film also lacks mass appeal. It caters mostly to metro audiences and multiplex chains like PVR and Inox. There’s no chartbuster song or major hook to generate buzz in smaller towns. Some reports suggest school-led corporate bookings helped with initial numbers in select regions.
To avoid low turnout, morning shows before 11 AM were skipped altogether. However, even later shows didn’t see major pick-up.
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Initial reviews are decent, but Sitaare Zameen Par will now depend on word-of-mouth and family audiences over the weekend. If Saturday and Sunday bring in strong footfall, it could steady the film’s journey.
The current performance, however, points to a larger shift. Star power alone isn’t enough anymore. Content, connect, and timing have become equally crucial.
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For the industry, it’s a reality check. Aamir Khan’s comeback, once expected to dominate the box office, is off to a lukewarm start—highlighting just how much theatrical dynamics have changed in recent years.
