A new trend is emerging on social media where some mothers are posting videos with their sons to go viral. Accounts like ‘Santoor Mom Rachna’ have been slammed for posting content with romantic undertones and the comment sections have been disabled.
Despite the backlash, such creators are still posting similar videos and getting millions of views but raising serious questions about the mother-son bond.
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Another account faced backlash after a controversial Valentine’s Day video with her son and the debate about exploiting family relationships for online popularity continues.
Adding to this list is a user named Akriti Mishra who has also been criticized for posting questionable content with her son and blurring the lines between affection and inappropriateness.
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These examples show a disturbing trend where the pursuit of social media fame is overshadowing ethical and cultural values. This is a symptom of a larger problem: the commodification of personal relationships for likes, shares and attention.
When creators or meme pages use the “Mom-Son” trope repeatedly in ways that are vulgar or inappropriate, it not only trivializes real emotions but also normalizes disrespectful narratives in public discourse.
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The line between humour and insensitivity gets blurred and we start to push boundaries for engagement metrics.
Moreover, this trend can desensitize us, making us more accepting of content that would be considered offensive if taken out of the digital context. It also raises questions about digital responsibility and self-regulation among content creators.
Social media gives us creative freedom but also demands accountability so that the sanctity of relationships-especially the most fundamental one of a mother and son-is not sacrificed for virality.
Meet her – she is "Santoor Mom" Rachna. She has a small shop on Instagram, where she makes romantic, suggestive videos with her son.
It's hard to tell if Rachna's son is with his mother or on a shoot for a serial as a hero and heroine.
Reels have taken the country into a pit,… pic.twitter.com/P4cDP8EmPX
— Anonymous (@vibe_incognito) November 9, 2024
