When a big star makes a special appearance in another big star’s film, it creates ripples in the industry.
Sometimes it’s for the love of cinema and sometimes there are practical reasons.
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With Rajinikanth’s larger than life image and Aamir Khan’s reputation for perfection, the idea of both sharing the screen even for a minute has excited fans and critics.
The upcoming film Coolie directed by Lokesh Kanagaraj is already making headlines for its star cast and big scale.
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Now Aamir Khan’s 15 minute cameo in the last 15 minutes of the film is making headlines.
According to exclusive reports, these 15 minutes will have a high voltage, massy action face off between Rajinikanth and Aamir Khan shot over 10 days in Rajasthan.
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It’s not just a cameo, it has intense dialogues and action that could be one of the highlights of the film.
When two icons of such stature collide on screen, it’s not just a scene, it’s a cinematic event.
At the same time Aamir Khan’s Sitaare Zameen Par is running in theatres. The film is doing okay in big multiplexes like PVR and INOX but in smaller centres it’s disappointing.
In this context there’s a feeling that Aamir is using the hype around his Coolie cameo to promote Sitaare Zameen Par.
He’s actively promoting his role in Coolie, talking about the 15 minute face off with Rajinikanth and sharing details that create anticipation.
Some say this is a PR strategy to keep his current film in the news since its business hasn’t been great.
The question remains will the hype around Coolie help Sitaare Zameen Par? While some of the spotlight might spill over, a cameo in another film is not going to change the fate of a film that’s already running.
Ultimately Aamir Khan might be using Coolie to keep himself in the news but whether that translates to more footfalls for Sitaare Zameen Par is doubtful.
The real test for both films is how they connect with the audience on their own merit.
