The rise of disinformation and the use of deepfake technology in manipulating digital media have become significant concerns in the modern era. Deepfakes, which are hyper-realistic falsifications created through the use of Artificial Intelligence (AI), pose a multifaceted threat to individuals, institutions, and society as a whole.
A deepfake video involving actress Rashmika Mandanna is going viral on social media. It’s evident how easily such technology can deceive the public. Rashmika’s face has been digitally morphed on a British-Indian Instagram model Zara Patel who is exposing her ‘assets.’
These manipulative videos can cause harm not only by distorting the image of individuals but also by spreading false information.
To stop the spread of such content legally, we need clear rules and punishments for those who create and share deepfakes without permission. Technology companies, governments, and the public should work together to make and enforce these rules. We should also educate people to recognize fake content, so they don’t fall for it.
Also, encouraging responsible content sharing can help reduce the rapid dissemination of disinformation and deepfakes.
The implications of deepfakes extend beyond just misinformation; they can erode trust in institutions, destabilize nations, and harm individuals emotionally and financially.
Viral Morphed Video
Zara Patel Original Video
There is an urgent need for a legal and regulatory framework to deal with deepfake in India.
You might have seen this viral video of actress Rashmika Mandanna on Instagram. But wait, this is a deepfake video of Zara Patel.
This thread contains the actual video. (1/3) pic.twitter.com/SidP1Xa4sT
— Abhishek (@AbhishekSay) November 5, 2023
