The growing trend of corporate bookings in cinema has hurt the reputation of the film industry. Many viewers now suspect that producers are booking screens in bulk to boost numbers, even when a film is already performing decently at the box office.
While this may make a film’s trade numbers look strong in the short term, it does not influence genuine criticism or long-term audience response. The real picture is often revealed later when the film lands on OTT platforms and fails to attract viewers.
Recently, Aamir Khan addressed the issue in a conversation with Komal Nahta. He called corporate bookings a completely nonsensical practice that damages trust between filmmakers and the audience.
Aamir pointed out that any producer who thinks this strategy benefits the film should understand that the public cannot be fooled for long. The industry eventually catches on, and the false numbers mean nothing in the bigger picture.
Known for supporting ethical practices in cinema, Aamir Khan has been praised by fans for his strong stance. Many agree that honesty in trade is essential for maintaining the audience’s trust and the film industry’s credibility.
